If you’ve always been told that you have a face that can be trusted, you might be able to make a killing renting out your place on Airbnb, the online sharing economy rental site.
New research from Hebrew University indicates that it is not location, price, size, or customer reviews of a property that is most important for Airbnb users when they make a decision on renting a place – but whether or not they feel the renter can be “trusted,” based on their profile photo.
While the effect of product attributes such as apartment size and location is rather obvious, consumers’ responsiveness to seller attributes such as reputation and personal photos has yet to be studied,” said Prof. Aliza Fleischer, the Yekutiel X. Federmann Chair in Hotel Management in the Department of Environmental Economics and Management at the Hebrew University.
Read more @http://www.timesofisrael.com/pictures-of-hosts-not-homes-key-for-airbnb-renters-study-shows/
Airbnb clone buying decisions – and by extension, the factors that affect decisions for commitment or purchase on other sharing economy sites, like Uber – it was not the first study to examine the role of trustworthiness.
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