Airbnb has become so normalized among certain segments of the population that we rarely stop to think about the enormous feat the company has performed in getting its customers to trust complete strangers - on one side, the guests who stay in random homes, and on the other, the hosts who open up their abodes to people who they have never met.
This is no accident. Airbnb has figured out how to design for trust. Or, as cofounder Joe Gebbia put it in a recent TED talk, "We bet our whole company on the hope that with the right design, people would be able to overcome the stranger danger bias."
It's the little things in Airbnb's interface that make all the difference, Alex Schleifer, head of design at Airbnb, tells Tech Insider.
Read more @ http://www.businessinsider.in/How-Airbnbs-design-tricks-make-us-trust-complete-strangers/articleshow/51828275.cms
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