Airbnb’s growth over the past several years is impressive by pretty much any metric. That will likely continue, according to an analysis by financial services firm Cowen Group, Bloomberg reports.
Based on a survey of 1,400 U.S. hotel and short-term rental guests, Cowen analysts project Airbnb bookings will increase from around 79 million “room nights” this year to roughly half a billion annually in the next five years—and a full billion per year by 2025
Why so optimistic? A lot of data, both anecdotal and numerical, points toward big gains. For one, despite Airbnb’s global traction, a large pool of consumers still haven’t used the service. Only 10% of respondents surveyed had actually booked through Airbnb before.
Read more @ http://fortune.com/2016/04/11/airbnb-bookings-one-billion-a-year/
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